complementor

/'kɒmplɪmentə/ noun
a company that makes something that your product needs in order to function successfully
(NOTE: Software companies, for example, are complementors to computer companies.)

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • complementor — Gen Mgt a company that supplies a product that complements a product supplied by another company, for example, computers and software …   The ultimate business dictionary

  • Complementor Relationship Management — Complementor Relationship Management, kurz CoRM (dt. Komplementorenbeziehungsmanagement) bezeichnet das Management der Geschäftsbeziehung zu Komplementoren. Unter dem Management von Geschäftsbeziehungen (Relationship Management) werden allgemein… …   Deutsch Wikipedia

  • Komplementor — Aus der Sicht eines Referenzunternehmens ist ein Komplementor (engl. Complementor) ein Unternehmen, das zum eigenen Produkt oder zur eigenen Dienstleistung ergänzende Produkte oder Dienstleistungen anbietet. Aus Sicht des Kunden bedeutet das: Er… …   Deutsch Wikipedia

  • Supplier convergence — is a term used to describe the ongoing trend of companies offering a combination of services or products that were previously supplied by separate companies. It is not to be confused with product convergence, where one product combines and… …   Wikipedia

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